The marketing team of a well-known retail chain is focusing on four goals for their business marketing plan — acquiring new customers, creating new leads, growing sales, and broadening the reach of their existing remarketing campaigns. Which campaign type will help the marketing team to achieve all four goals?

Question: The marketing team of a well-known retail chain is focusing on four goals for their business marketing plan — acquiring …

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A company in the video game industry has designed a new steering wheel that’s ideal for fans of racing games. They want to create awareness for this new device via Google Ads and have learned that Affinity Audiences could help them with their marketing goal. How can Affinity Audiences help this company to reach potential customers?

Question: A company in the video game industry has designed a new steering wheel that’s ideal for fans of racing games. …

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Stacey created a Google Display ads campaign and invested $1000 over a period of one month, during which time she saw 40 click-through conversions and 10 view-through conversions. What’s the average CPA of Stacey’s Display campaign, if she uses view-through conversions to get a more accurate picture of it’s full value?

Question: Stacey created a Google Display ads campaign and invested $1000 over a period of one month, during which time she …

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