Question: Rachel has finished selecting the campaign-level settings of her new Google Display campaign and has decided to use uploaded ads instead of responsive display ads when creating ads for her campaign. Why might Rachel choose to upload an ad instead of the easier option of a responsive display ad?
- she’ll be able to maintain creative control of how ads look in the size she chooses.
- She’ll be able to incorporate animated GIF assets that are more than 30 seconds long.
- She’ll gain access to exclusive placements such as reputable news outlets.
- she’ll have the option to serve ads in the Shopping section of Google.com.
The right answer was: she’ll be able to maintain creative control of how ads look in the size she chooses.