Elaine wants to make $4 of revenue for every dollar she spends in a Display campaign. How should she set up the campaign?

Question: Elaine wants to make $4 of revenue for every dollar she spends in a Display campaign. How should she set up the campaign?

• She should assign a Target CPA of $4.
• She should set a Target ROAS of 400%.
• She should assign a daily budget of at least $400.
• She should set a conversion rate of 25%.

The right answer was: She should set a Target ROAS of 400%.