Question: A company in the video game industry has designed a new steering wheel that’s ideal for fans of racing games. They want to create awareness for this new device via Google Ads and have learned that Affinity Audiences could help them with their marketing goal. How can Affinity Audiences help this company to reach potential customers?
- It’ll allow them to reach people based on an overview of their habits, passions, and lifestyles.
- It’ll allow them to reach people who are already in the market to purchase a steering wheel for their video game console.
- It’ll allow them to reach people who have already engaged with their website.
- It’ll allow them to reach broad segments of the population that share common demographic traits.
The right answer was: It’ll allow them to reach people based on an overview of their habits, passions, and lifestyles.