William E. Weingartner
Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?
Manual Max CPC Enhanced CPC Maximize Clicks Target Return On Ad Spend (tROAS)
Which definition corresponds to a free product listing?
Free product listings are paid Shopping ads that are converted due to low impressions and clicks. Free product listings use …
Which of the following is something retailers shouldn’t do in a shifting retail landscape?
Accelerate by making data the foundation of everything they do Connect with customers anywhere and everywhere they are in a …
Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
Any shopping queries Broader queries Local intent queries Long-tail or specific queries
You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
They can be served by any Comparison Shopping Service (CSS) you work with. They can be served by Google Merchant …
Why is it recommended to have a remarketing list with a Smart Shopping campaign?
A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store. A …
You’re using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping campaigns?
Manual bids Real-time signal Goal-oriented Reach
How does Google Merchant Center interact with Google Ads?
Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign. …
You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns’ benefits?
Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate …