Question: The owner of a clothing retail company has asked their marketing team to create a number of Display campaigns for …
Question: What should an advertiser keep in mind when reviewing the performance metrics of Display ads? Display ads are only as …
Question: Using various attribution models in the Model Comparison Tool, a campaign manager notices something that makes her increase her investment …
Question: Liam is looking to add some stunning images to his Discovery campaign. Where should he source these images from? Websites …
Question: James has had success in the past building a client base for his law firm with contact forms in his …
Question: A business owner has successfully run a Google Ads account for a number of years. The owner recently heard Discovery …
Question: Reece works for a company that sells sailing trips and wants to set up a 14-day view-through conversion window for …
Question: How much of a daily budget should an advertiser set for a Discovery campaign if they are aiming for a …
Question: Jack’s setting up a Display campaign. He wants to grow as many sales as possible while making sure conversions, on …
Question: Charlotte has previously used Search and Video campaigns, but a friend has recommended that Charlotte would improve her marketing efforts …
Question: Isaac is launching a marketing initiative to reach both English and Spanish-speaking countries. What’s the best structure for him to …
Question: What Smart Bidding strategy would be best used to help liquidate inventory? Target ROAS Maximize Conversion Value Maximize Conversions Target …