Question: Jill is working on an upcoming Display campaign and wants to use a Target ROAS strategy. Which two steps are required to implement the strategy? Select 2 Correct Responses
- Target ROAS bids are automatically optimized at auction-time, so she must set up her Target CPA.
- Target ROAS needs to know what each conversion is worth to her, so she must set up her conversion value.
- To use machine learning for conversion value optimization, she needs to set up conversion tracking.
- She must select a Manual CPC bid strategy and set her bid manually at the ad level.
The right answer was: Target ROAS needs to know what each conversion is worth to her, so she must set up her conversion value. and To use machine learning for conversion value optimization, she needs to set up conversion tracking.