What’s the purpose of products groups in a Shopping campaign?
Product groups are used to specify which products from your feed you want to advertise in each campaign. Product groups …
William E. Weingartner
If a person wants to opt in to the Product Ratings Program, where should they go?
Google Merchant Center Product feed Google My Business Google Ads
Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?
Gmail Ads Product Shopping Ads Local Inventory Ads Responsive Display Ads
Which basic website requirement must everyone follow in order to advertise on Shopping ads?
Secure checkout Store policy Full contact information Country-specific destination URL
What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?
Add negative keywords in the campaign Add negative keywords in the product feed Add negative keywords in Merchant Center Add …
If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?
Enhanced cost-per-click (eCPC) Optimize for store visits Target return on ad spend (tROAS) Click-through rate
You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the optional and required attributes for apparel in the product feed. How could they achieve granular reporting?
Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group …
You own a small business that sells scented candles. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel. …
You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
Merchant Center offers robust reporting and analytics to track campaign and product-level performance. Merchant Center allows you to easily manage …
What triggers a charge for a Shopping ad?
Someone making a purchase on the site Someone viewing an ad without engaging wtih the content Someone clicking on an …
Which category type does irresponsible data collection fall under in the Google Ads Policy?
Prohibited content Editorial standards Prohibited practice Restricted content