Question: Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?
- Segmentation by organic search
- Segmentation by lifecycle stage
- Segmentation by paid campaign
- Segmentation by buyer persona
The right answer was: Segmentation by organic search