Question: You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?
- Customers who have purchased at the retailer’s outlet location
- Customers who participated in the brand’s most recent holiday sale
- Lapsed customers who haven’t purchased from the brand in the previous year
- Customers who are members of the company’s loyalty program
The right answer was: Customers who are members of the company’s loyalty program