Question: You know that a shopper engages several times online with a product or service before actually purchasing it in a physical store. What approach should you take for an omnichannel strategy?
- Encourage customers to shop in your preferred channel
- Create a separate marketing strategy for online and offline channels
- Meet customers wherever they’re at in their digital shopping journey
- Find different offline advertising channels to reach your customers
The right answer was: Meet customers wherever they’re at in their digital shopping journey