Question: You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns’ benefits?
- Performance Max campaigns let you create a campaign for each channel, which is a great
way to find and reach audiences across Google. - Performance Max campaigns provide a means of finding and connecting audiences
across Google’s platform without having to create a separate campaign for each
channel. - Performance Max campaigns let you find and reach audiences across Shopping and Search
without needing to create a separate campaign for each channel. - Performance Max campaigns can help you find and reach audiences across Shopping and
Search by through the creation of a separate campaign for Shopping and Search.
The right answer was: Performance Max campaigns provide a means of finding and connecting audiences across Google’s platform without having to create a separate campaign for each channel.