Which of these choices would make a good optional secondary bid strategy for a client who wanted to run on Performance Max using Maximize Conversion Value as their bid strategy?

Question: Which of these choices would make a good optional secondary bid strategy for a client who wanted to run on Performance Max using Maximize Conversion Value as their bid strategy?

  • Target Return On Ad Spend (tROAS)
  • Maximize Clicks
  • Enhanced CPC
  • Manual Max CPC

The right answer was: Target Return On Ad Spend (tROAS)

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