Question: Which best practice should a business owner use to serve relevant ads to customers who have already visited particular areas of their website?
- Build a list of relevant placements for each sports category, and then use these to create individual ad groups for each sport.
- Create separate ads for each sports category and then set them to “Rotate indefinitely” within the same ad group.
- Create different remarketing lists based on the specific web pages that the customers visited.
- The owner can include each of the sports categories within the headline and description fields of a single responsive display ad.
The right answer was: Create different remarketing lists based on the specific web pages that the customers visited.