Question: When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?
- % of people that made a purchase after receiving the email
- % of people that opened the email out of the total recipients
- % of people who clicked on a link in the email out of the total recipients
- % of people who were sent the email against the total number of conversions made
The right answer was: % of people who clicked on a link in the email out of the total recipients