Home - Google Digital Garage - When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? 2shares Facebook Twitter Pinterest LinkedIn Skype Facebook MessengerQuestion: When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? Quotation marks Apostrophes Italics Square brackets The right answer was: Quotation marks