Question: What are two reasons a marketer might use responsive display ads? Choose two.
- Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
- Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
- Guidance: Give instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
- Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.
The right answer was: Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory. and Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.