Question: Shankar intends to use responsive display ads for a Google Display campaign, but wants to make sure he applies best practices with headlines, descriptions and company names. In which scenario is a Google best practice correctly applied?
- Hank checks that all headlines and descriptions are distinct and can be used interchangeably.
- Hank adds trademark and copyright symbols to company names.
- Hank uses long headlines that summarize all of the points made in the short headlines.
- Hank writes short headlines with the same messaging but phrased in different ways.
The right answer was: Hank checks that all headlines and descriptions are distinct and can be used interchangeably