Question: Shanice wants to create an awareness campaign using Google Display ads to educate potential customers about her company’s expanded product sets. What should Shanice do when setting up awareness audiences for the upcoming campaign?
- Tag all pages within the company website or app.
- Create a separate campaign or ad group for each desired audience.
- Include existing users on remarketing lists.
- Use top performing keywords for custom audiences.
The right answer was: Create a separate campaign or ad group for each desired audience.