Question: Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using Custom Affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s Custom Affinity audience?
- Calculations, returns, website SSL, and app store visits
- App downloads, tours, website LAN, and app user permissions
- Keywords, places, website URLs, and app downloads
- Preferences, visits, website FTP, and total app updates
The right answer was: Keywords, places, website URLs, and app downloads