Question: Matias is part of a marketing team that is launching a new Discovery campaign. His boss has asked him to compile assets for the campaign. What best practice should he follow in choosing assets?
- Use generic messaging in description fields so as to capture the interest of a larger audience.
- Use Google Images to download as many relevant image assets as possible.
- Add call-to-action text over their image assets to better inform potential customers.
- Use inspiring high-quality images that highlight the brand’s value proposition.
The right answer was: Use inspiring high-quality images that highlight the brand’s value proposition.