Question: Liz has noticed that even though Display ads are producing high click-through rates, they appear to be producing fewer conversions than Search ads. How would you best explain this assumption?
- People aren’t seeing the Display ads.
- Conversion tracking isn’t enabled currently.
- She is focusing on view-through conversions rather than click-through conversions.
- People that click on the Display ads are purchasing through another channel.
The right answer was: People that click on the Display ads are purchasing through another channel.