Jana is building new creatives for her YouTube campaign, following the ABCDs of YouTube advertising. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers. What recommendation from the ABCDs has she yet to implement?

  • She’s yet to direct her viewers on the specific actions they should take after viewing.
  • She needs to create a domain username and password for Performance Planner.
  • She hasn’t created a website page to house the YouTube video on a separate server.
  • She hasn’t set up the billing for the account that contains the YouTube campaign.

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