If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?

Question: If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?

• Target Return On Ad Spend (tROAS)
• Maximize Clicks
• Manual Max CPC
• Enhanced CPC

The right answer was: Target Return On Ad Spend (tROAS)