Home - Google Digital Garage - Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.2shares Facebook Twitter Pinterest LinkedIn Skype Facebook MessengerQuestion: Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.Exact MatchRandom MatchDirect matchClose matchThe right answer was: Exact Match