Home - HubSpot Digital Advertising - Fill in the blank: A paid media plan is the bridge between your ______ and your business goal. Fill in the blank: A paid media plan is the bridge between your ______ and your business goal. 2shares Facebook Twitter Pinterest LinkedIn Skype Facebook MessengerQuestion: Fill in the blank: A paid media plan is the bridge between your ______ and your business goal. ideas historical performance target audience conversion path The right answer was: historical performance