Question: Aiko sees an ad on a social network for an online store and clicks on it. The next day she encounters a paid search ad for the same business. Later that evening, she clicks on a Display ad for the business yet again. The following day, Aiko makes a purchase. Under the Last Non-direct Click Attribution Model, which marketing channel receives credit for the conversion?
- Display channel gets 33% credit
- Display channel gets 100% credit
- Social channel gets 33% credit
- Search channel gets 100% credit
The right answer was: Display channel gets 100% credit