Question: A friend of Kayla’s is asking her for advice on best practices to adopt after setting up a Discovery ads campaign. How should Kayla advise her friend?
- She should wait two or three weeks before making any changes to her bidding strategy.
- She should follow up immediately with a campaign to re-engage previous site visitors using custom groups.
- She should adjust her bidding strategy every four days until campaign performance is steady.
- She should merge Discovery campaign reports with other Google properties.
The right answer was: She should wait two or three weeks before making any changes to her bidding strategy.