Home - HubSpot Digital Advertising - If you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?If you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?2shares Facebook Twitter Pinterest LinkedIn Skype Facebook MessengerQuestion: If you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?A negative keywordA phrase keywordA broad match modifierA phrase match modifierThe right answer was: A negative keyword