Question: You’ve relied on word-of-mouth marketing for years to run your small business, but now you want to try a Video campaign to bring in bigger business. You think a campaign with the leads campaign goal would work best to help achieve your goal. What other action should you take to make sure your campaign is effective?
- You should use the contact form to ask where potential customers learned about your business.
- You should cross-check your ad schedule against when you received leads.
- You should ask your customers whether they saw your videos.
- You should enable Google Ads conversion tracking.
The right answer was: You should cross-check your ad schedule against when you received leads.