Question: You’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for your startup?
- Research, identify trends, and create persona stories
- Create persona story, test and optimize, and make assumptions
- Make assumptions, identify trends, and ask company employees for input
- A buyer persona shouldn’t be developed at this time.
The right answer was: Research, identify trends, and create persona stories