Question: You’re setting up assets for a Google Search campaign. You create several sitelink assets at the account level and then create more sitelinks for the campaign and a particular ad group. Which sitelink assets will serve with ads?
- The campaign sitelinks, because campaigns will serve by default due to the fact they include a collection of ad groups.
- The ad group sitelinks will serve because the higher-level assets will be overridden by the lower-level assets.
- The account sitelinks, because the lower-level assets will be overridden by the higher-level assets.
- The sitelink assets served will always change depending on the user’s query.
The right answer was: The ad group sitelinks will serve because the higher-level assets will be overridden by the lower-level assets.