Question: To improve the performance of video campaigns, how should you approach creative effectiveness?
- It’ll create as many impressions as possible in line with the target cost-per-acquisition.
- It’ll acquire as many clicks as possible according to the daily budget that’s been set.
- It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.
- It’ll analyze historical feedback and make adjustments to bids based on performance signals.
The right answer was: It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.