You’re a digital marketing manager for a large children’s clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?

Question: You’re a digital marketing manager for a large children’s clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?

  • Creating a different budget for campaign experiments and unanticipated market changes
  • Capping budgets at the average daily spend as a means of curbing unneeded spending during seasonal periods
  • Changing performance targets monthly or quarterly as needed to optimize AI-driven solutions
  • Utilizing shared budgets and portfolio bid strategies to get the most out of AI on a flexibile budget

The right answer was: Utilizing shared budgets and portfolio bid strategies to get the most out of AI on a flexibile budget

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