Your order is running the “While spending full budget, maximize performance” bid strategy and opted into “bid optimization models.” The lines in your order start under-pacing. This will most likely cause which of the following?

Question: Your order is running the “While spending full budget, maximize performance” bid strategy and opted into “bid optimization models.” The lines in your order start under-pacing. This will most likely cause which of the following?

  • The Amazon DSP will increase submitted bids for most impressions.
  • The Amazon DSP will increase the model-predicted action for most impressions.
  • The Amazon DSP will decrease the model-predicated action for most impressions.
  • The Amazon DSP will decrease submitted bids for most impressions.

The right answer was: The Amazon DSP will increase submitted bids for most impressions.

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