Question: Your marketing team is planning to create a forecast using Reach Planner for a new Video awareness campaign. Why should you suggest using Reach Planner in the same account where the team wants to run the planned campaign?
- Reach Planner will analyze the historical performance of shared features, such as negative keyword lists.
- The company’s plans will save to one place in the interface for easier analysis.
- Reach Planner will pull data from Google Analytics for consideration when making forecasts.
- The company’s default campaign preferences will automatically install into each plan.
The right answer was: Reach Planner will analyze the historical performance of shared features, such as negative keyword lists.