Question: Your main goal is to drive sales through your company’s website, and you’ve been advised to track conversion events like page visits and adding-to-cart. Why is tracking those lighter conversion events advisable?
- It’s advisable because they have the same value as a primary conversion.
- It’s advisable because they create greater loyalty among customers.
- It’s advisable because they help increase brand awareness.
- It’s advisable because they can be predictive of a full sale.
The right answer was: It’s advisable because they can be predictive of a full sale.