Question: Your goal is to attract more traffic via Google Ads, but only for searches solely for a newly launched product brand, Power Gloves. What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Power Gloves?
- Broad match with brand restriction should be used.
- Phrase match with brand restriction should be used.
- Keyword targeting with brand restriction should be used.
- Exact match with brand restriction should be used.
The right answer was: Phrase match with brand restriction should be used.