Your client is prioritizing performance and a line item has low performance and low delivery. The client is not considering pausing the line item. What will you suggest to optimize the campaign for better performance and delivery?

Question: Your client is prioritizing performance and a line item has low performance and low delivery. The client is not considering pausing the line item. What will you suggest to optimize the campaign for better performance and delivery?

  • Adjust audience solutions, and increase bids and frequency caps for the line item
  • Increase bids, frequency caps, or adjust 3rd party pre-bid filtering
  • Adjust audience solutions, and expand bids and frequency to sell out top performing lines.

The right answer was:Adjust audience solutions, and expand bids and frequency to sell out top performing lines.

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