You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?

Question: You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?

  • Manual Max CPC
  • Maximize Clicks
  • Enhanced CPC
  • Target Return On Ad Spend (tROAS)

The right answer was: Target Return On Ad Spend (tROAS)

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