Question: You want to use Custom Audiences with your new Video action campaign and you’re already capturing the important user interactions that create conversions. What should you do to further optimize your campaign and obtain additional tracking events?
- You should disable non-skippable in-stream ads.
- You should use 10 to 15 of the highest converting keywords from your Search campaign.
- You should implement automatic placements from your existing Display campaign.
- You should set bumper ads as your preferred ad type.
The right answer was: You should use 10 to 15 of the highest converting keywords from your Search campaign.