Question: You want to track conversions for your Video action campaign, but you’re worried that your campaign won’t track some conversions because many customers take extra time to make a final decision on their purchases. What conversion tracking best practice should you follow to make sure you accurately measure conversions?
- You should compare video ad interactions against the timing of completed sales.
- You should ask store visitors where they heard about your company.
- You should send a survey to existing customers asking about their checkout experience.
- You should extend the conversion window to be longer.
The right answer was: You should extend the conversion window to be longer.