Question: You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad?
- Posting transparency statements on the website.
- Selecting distinct geographic areas.
- Selecting only relevant languages in campaign setup.
- Rewriting the landing page for clarity.
- Changing the ad’s call-to-action statement.
The right answer was: Selecting distinct geographic areas. and Selecting only relevant languages in campaign setup.