You used both Sponsored Products and Amazon DSP Display to promote the same products during the same time. You did an analysis in AMC on these two ad types and found the purchase rate was 0.12% when customers are exposed to both ad types, 0.10% when customers are exposed to Sponsored Products only, and 0.09% when customers are exposed to Amazon DSP Display only. How can you interpret these insights to make strategic campaign decisions?

Question: You used both Sponsored Products and Amazon DSP Display to promote the same products during the same time. You did an analysis in AMC on these two ad types and found the purchase rate was 0.12% when customers are exposed to both ad types, 0.10% when customers are exposed to Sponsored Products only, and 0.09% when customers are exposed to Amazon DSP Display only. How can you interpret these insights to make strategic campaign decisions?

  • These insights don’t help guide how you invest across Amazon Ads products as the
    purchase rate difference is too little
  • These insights can help guide how you invest across Amazon Ads products.
    Purchase rate is the highest when there is exposure to both ad types so it may be
    worthwhile to increase investment in both to reach your conversion goals.
  • These insights can help guide how you invest across Amazon Ads products. Purchase rate
    is higher whenever Sponsored Products is used so you may focus on Sponsored Products
    and reallocate all your budget to it.

The right answer was:These insights can help guide how you invest across Amazon Ads products.Purchase rate is the highest when there is exposure to both ad types so it may be
worthwhile to increase investment in both to reach your conversion goals.

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