Question: You set up a Google Video campaign with a consideration goal and cost-per-view bidding (CPV). How will your max CPV compare to your actual CPV?
- Max CPV is often less than actual CPV because it’s a reserve buy.
- Actual CPV is often less than max CPV because it’s auction bidding.
- Max CPV is often less than actual CPV because it’s auction bidding.
- Actual CPV is often less than max CPV because it’s a reserve buy.
The right answer was: Actual CPV is often less than max CPV because it’s auction bidding.