You own a small business that sells shoes. You’re ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

Question: You own a small business that sells shoes. You’re ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

  • Budget is allocated manually by campaign, so you’ll need to create a separate campaign
    channel and separate campaign for budget.
  • Budget is allocated automatically across channels, based on performance. You don’t
    need to create a separate campaign for each channel.
  • Budget is allocated manually across channels, based on your channel preference. You
    control the campaign setup but optimize by channel manually.
  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

The right answer was: Budget is allocated automatically across channels, based on performance. You don’t need to create a separate campaign for each channel.

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