You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?

Question: You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?

  • Identify the keyword and products with lower ACOS and decrease bids
  • Identify the keyword and products with higher viewable cost per mille (vCPM) and decrease bids.
  • Identify keywords and products with higher conversion rate and increase their bids

The right answer was: Identify keywords and products with higher conversion rate and increase their bids.

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