Question: You know that mixing ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?
- Masthead ads and bumper ads.
- Masthead ads and non-skippable in-stream ads.
- Skippable in-stream ads and bumper ads.
- Skippable in-stream ads and non-skippable in-stream ads.
The right answer was: Skippable in-stream ads and bumper ads.