You are running a campaign with the bid strategy “Maximize performance,” and your campaign is under-pacing, but you are hitting your goal KPI. What is an optimization you can implement to improve pacing?

Question: You are running a campaign with the bid strategy “Maximize performance,” and your campaign is under-pacing, but you are hitting your goal KPI. What is an optimization you can implement to improve pacing?

  • Increase your base bid.
  • Add daily budget caps to your order.
  • Lower your base bid.
  • Remove the lowest-performing supply source.

The right answer was: Increase your base bid.

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