Question: With the goal of driving awareness for a new product from their company, a business owner considers inflating their target cost-per-thousand impressions (tCPM) bid in their Google Video campaign. What may be the unwanted result of inflating the tCPM bid for this new campaign?
- Inflation might prevent other campaigns in the account from running for the entirety of their ad schedules.
- Inflation might result in the targeting of irrelevant demographics and placements.
- Inflation might cause too many impressions of the same ads to serve to the same users.
- Inflation might result in the budget depleting faster without increasing unique reach.
The right answer was: Inflation might result in the budget depleting faster without increasing unique reach.